Kurzbeschreibung:

Unleash a killer combination of old and new sales strategies.
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?
Old-school prospecting tactics or new-school techniques alone wont provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals todays new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:
Do deep-dive research into social
Locate leverage points that matter
Secure decision-maker meetings
Earn executive engagement
Build a knockout, online brand
Nurture a network that helps you thrive
Profit from referrals
Publish insights...